Shaken, not stirred
A week of cocktails, made with intent, enjoyed, and shared
A good reason to slow down
Alta Badia Cocktail Week is a contemporary ritual that unfolds evening after evening, changing places and atmospheres. Each day leads to a different setting: sometimes a bar, sometimes a hotel, sometimes a venue that becomes the meeting point for one night only. Low lights, precise gestures, conversations that flow slowly. Carefully crafted cocktails, meant to be savored without haste. A refined, understated experience where time becomes part of the taste.
Two words before the toast
Things you learn at the bar
What was the first cocktail?
It’s often said to be the Sazerac, created in the nineteenth century as a remedy before it became a pleasure. From that moment on, cocktails stopped being about cures and started telling stories. And that’s where we like to keep them: right in between.
Why is the cocktail so cinematic?
Because it only takes a glass to set a scene. “Shaken, not stirred” isn’t just a line, it’s an attitude. Low lights, a bar counter, a pause before the sip. Cinema has always known this.
Is there an Italian art of the cocktail?
Yes, and it’s built on restraint. Few ingredients, balance, a recognizable taste. From vermouth to the aperitivo, Italy has shown the world that drinking well isn’t about excess, but about choice.
When is a drink truly right?
When it doesn’t demand attention, yet earns it. Like in the right kind of films: “This is how the world ends, not with a bang but with a toast.” And you end up staying a little longer than you meant to.