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Ski Wine Ambassador

Alta Badia ski instructors become ambassadors of Alto Adige wine and culture

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South Tyrol and Alta Badia are popular destinations for those looking for a holiday dedicated to nature and sport in combination with an excellent food and wine offer.

In recent years, Alta Badia in particular has become a place where the mountains can be enjoyed in their fullest expression. This includes special moments related to food and wine, a unique opportunity to discover our valley at 360 degrees.

To enhance the winning combination of excellent cuisine and snow-covered slopes, the Ski Wine Ambassador project was born, strongly supported by the Consortium Alto Adige Wines and Alta Badia. The protagonists of the innovative project are the ski instructors, who in this context represent important reference figures for those who spend their winter holidays on the slopes and in this sense become experts and ambassadors of the area.
To give our ski instructors the opportunity to deepen the aspects related to the viticulture of South Tyrol, informing and training them about the many facets that our region offers from the enological point of view, the Ski Wine Ambassador project was born.

The project foresees two training days organised by the Alto Adige Sommelier Association, which makes the skills of the wine tutors available for teaching the ski instructors the basics on tasting and the differences and the potential of the local wines. At the end of the training course, the participants will be true ambassadors of Alto Adige Wines.