Responsible and sensitive, the tourism we want

Limit emissions by reducing traffic and using alternatives to the car. It is possible. Organise shared moments and events with low environmental impact. It is possible. Support and participate in reforestation projects to protect the Dolomite forests devastated by the Vaia and bark beetles. It is possible. Promote and practice km0 shopping to support local activities and products. It can be done. We are already implementing these initiatives and much more can be done. Together with you, the conscious, sensitive, attentive and intelligent guest. Alta Badia and the Dolomites are grateful.  

We know that in this restless world, things move very fast. That is why we must act so that we do not suffer from the great changes that are taking place, starting with climate change. An action that we want to share with all those who work in our territory. We want Alta Badia to become a reference destination by 2030, where our Ladin culture can find new life in a cosmopolitan and respectful vision of the mountains. We do not believe in closure and only in an open vision can our values, which embody culture and tradition, continue to live, flourish and strengthen the identity that must belong to the new generations. Business, tourism and society must work together and interact to ensure sustainable development in harmony with the environment. There can be no development without respect for the territory in which we live. These are the prerequisites of a strategy developed to arrive at a tourist destination by 2030 that balances well-being and the natural environment. Yes, our priority is the happiness of people in a context, that of the Dolomites, unique in the world. And therefore to preserve everything.