We are on track – Alta Badia has been certified as a sustainable destination
GSTC certification is recognised as an international guarantee for sustainable tourism
The GSTC (Global Sustainable Tourism Council) label is an international guarantee for sustainable tourism. Receiving the award on 9 August 2022 is not only a matter of great satisfaction for us, but it has also given us the motivation to take another step towards sustainability together with all of you. We are at the beginning of a long journey, let's take it together.
In Alta Badia we are working day-by-day on improving our tourism destination in terms of sustainable development. The fact that Alta Badia is the fourth region in Italy with a GSTC certification, along with Valsugana, Tarvisio and San Vigilio di Marebbe, reflects the good cooperation between tour operators, institutions and locals as well as among our wide circle of guests.
In so doing, we recognise that once a goal has been set, there is another one to exceed straight away, while environmental protection, responsibility towards the region and hospitality are indispensable considerations in all of our activities.
Giulan, thank you to all those who are contributing to making Alta Badia a point of reference in the world of tourism.
The GSTC certification as a baseline
The Global Sustainable Tourism Council (GSTC) is an organisation launched in 2007 by the United Nations Environment Programme (UNEP) and the United Nations World Tourism Organization (UNWTO) to promote sustainability and social responsibility in the world of tourism.
The standards of the GSTC are globally recognised and have been developed on the basis of four fundamental concepts:
- Sustainable Management (Governance)
- Socio-economic sustainability
- Cultural sustainability
- Environmental sustainability
The certification is carried out with the support of Etifor and through Vireo, an accredited certification authority for the GSTC standard. The process follows the accreditation standard, which specifies the methods, procedures and timing for the verification audits to ensure the independence and credibility of the entire system. The experts were also able to assess whether the destination met the criteria through discussions with the operators and by visiting the area.
Alta Badia had already been taking numerous measures related to sustainability for some time now, always with the backing of the municipal administrations and the local stakeholders. This project programme, and the intensive cooperation in the preparation for the audit, have enabled us to obtain the certification for sustainable tourism from the Global Sustainable Tourism Council.